The Impact of Web Analytics on E-Commerce Essay

The jounce of Web Analytics on E-Commerce - Essay ExampleManagers are too able to establish what customers need, understand the strain environment and make informed decisions to boost business performance. At the technological, organizational, operations and management levels, sack up analyticals has frightful impacts. Technology has made web analytics possible and effective. With the help of modern technologies, organizations have achieved great goals with web analytics. The penning discusses web analytics and its impacts on the organization on various fronts. The Impact of Web Analytics on E-Commerce from Each of the succeeding(a) Perspectives Management, Technology, and Organizational Web Analytics Web analytics is a ecumenical term that entails the study of the effects of Websites on the users (Hasan and Polya 2009, p814). Harinath et al. (2011, p118) defines web analytics as the web selective information analysis. In other words, the business intelligence permits analys t to have an shrewdness of web-based businesses much(prenominal) as customer support and e-commerce. Web analytics permits an individual to recognize consumer behaviour and identify general trends on sales so that the business can personalize its services for the consumers and increase their satisfaction levels. With web analytics, the business can understand how well its online, content, and products processes are functioning (Harinath et al. 2011, p118). The process of get web information and creating a data warehouse entails collection of data, which is, getting data from commercial enterprises, trio-party sources, campaign advertising, and web logs. It also involves the transformation of data, that is, making the existing log data useful and relating it to the companys campaign advertising, third party, and commercial data sources. It also entails reporting of data, which is, publishing and storing the data in a meaningful air such that the directors and analysts can compr ehend what they are reading (Harinath et al. 2011, p119). The main aim of web analytics is to transform data collected from various sources to get a meaningful intelligence concerning the companys website. It entails the process of storing, analyzing, filtering, and accumulate commerce, click-stream, and third-party data. The click-stream BI situations range from designing the web site better, understanding the navigation patterns, and comprehending what the users search to personalize the recommendations (Harinath et al. 2011, p118). Currently, e-commerce companies or organizations make use of web analytics software to evaluate actual details. These details include the number of throng visiting their site, the number of visitors who are unique, how they came to the site, what keywords they searched with on the sites search engine, how long they stayed on a given page or on the entire site, what links they clicked on, and when they left the site (Hasan and Poyla 2009, p814). Web a nalytic software is also utilized in monitoring if the pages on the site are working appropriately. With such information, the administrators are capable of determining the popular site areas and areas within the site that are not getting traffic. The administrators then use the data collected to streamline the site in a manner, which creates the best draw (Hasan and Poyla 2009, p814). E-commerce is done through the email and the World Wide Web. Television, radio, print media, web banners, and emails are among the common nitty-gritty