Strategic Alternatives for Marvel Case Study Example | Topics and Well Written Essays - 500 words

Strategic Alternatives for Marvel - Case Study Example This aims at increasing the marketplace share for the Marvel enterprise. Filming, for example, is one such practice where competition is paramount. Therefore, Marvel ensures that it keeps producing new films that are of high quality. Improving quality of movies ensures that Marvel stands competition from the opponents. The other means in which Marvel diversifies its competition is through the making of toys. These are toys used in the field of entertainment and comedy. The competition strategy also ensures is that Marvel ensures that there are no conflicts concerning originality of products. Marvel thus ensures that its productions are original. The other strategy deployed by Marvel Entertainment is that of marketing. Marketing strategy ensures that its products serve a wide market. Therefore, Marvel ensures that its distribution chains operate well. Marvel also ensures that it increases its marketing by doing extensive advertising of its supplies. These efforts ensure that my customers get aware of products offered. Knowledge of new products ensures that there is increased purchase. The marketing also ensures that the changes made in their productions become clear. The marketing strategy is the determiner of the proliferation of the productions of the company. This is because if more productions become sold, then the production speed would be elevated. The other strategy is that of management. Marvel ensures that it deploys this strategy to ensure that its operations are up to standard. This is because management is a sensitive segment that requires accurate handling. Therefore, Marvel ensures that operations of its segments are up to standard. Marvel ensures that accountability in management becomes vocal. Management approach also ensures that everything runs well. There is also a licensing strategy for Marvel (Beamish, 250).  

Personal Philosophy Essay Example for Free

Personal Philosophy Essay Educational philosophy is sometimes referred to as the immediate objectives of education. Immediate objectives on the other hand are purposes which a subject at a given time must aim to achieve through the courses of study or the curriculum. Its aims constitute a very important aspect of the total education. They are more specific and they can be accomplished in a shorter period of time, maybe a day or a week. These, too, are considered goals of specialization. This study aims to develop an educational philosophy and relate its important to one’s classroom teaching. Role of the teacher. The life of the teacher everywhere is full of responsibility. The teacher should recognize that the welfare and interest of the child is the principal objective of his profession. The school is for the children and the teacher’s first thought should be for them. At least during the time the pupils are in the school the teacher stands for the parents. The teacher should guard the health, moral, and well-being of the pupils with intelligent care. He should also be alert to discover physical defects of his pupils, and prompt to inform and interest the parents so that relief may be offered. Curriculum. Through the years, schools have taken on many new subjects without dropping old subjects. Schools must relinquish subjects that can be learned readily outside the school system and should be child-friendly and child-centered school. It should provide a variety of programs to meet the special interests and talents of the students. The Child. The child is the center of the matter. The teacher must know the nature of the child to be motivated, directed, guided, and evaluated. To understand the child, the teacher must know him as a biological organism with needs, abilities, and goals. He must know the social and psychological environment of the child and the cultural forces of which the child is a part. The behavior of the child at any given moment is the result of biological environment factors operating simultaneously. The child behaves as he does because he is a human being with needs and motives, and because he is surrounded by environmental and cultural forces which determine his behavior, these needs and motives shall be met. Methods of Education. The literature on the subject of teaching generally makes no distinction between method of teaching and technique of teaching. Writing on educational theory and practice has presented different classroom procedures as methods of teaching/education or techniques of teaching. These two terms have different meanings and values, but both are integrated in any teaching and learning situation. The method of education covers the psychological processes involved in learning, and the technique of teaching covers the use of devices and the application of principles in teaching in order to effect the proper development of the individual student. In addition, method relates to the learning performance rather than to the teaching performances, and method of education involves steps to guide the mental processes (Demiashkevich 43-48). Aims of Education. The philosophical aims of education require all public and private schools in this country to pursue, in the development of every child, regardless of color, creed, or social status. All educational institutions shall aim to inculcate love of country, teach the duties of citizenship, and develop moral character, personal discipline, and scientific, technological, and vocational efficiency. The study of the Constitution shall be part of the curricula in all schools (Peterson, pp. 64-69). The State shall provide citizenship and vocational training to adult citizens and out-of-school youth, and create and maintain scholarship for poor and deserving students. Moreover, philosophy of education is one of the major ground bases of education as field of profession; hence, focused study of such condition is essential. The case study involves the subjects of philosophical perspective of education linked with the condition of determining the future trends of the system. Utilizing five aspects of contributing factors, such as standards of teaching, bilingual education, cultural diversities, special education and the public policies, we shall determine the possible implications of such factors in professional philosophy of education. As a conclusion, as for the philosophy of education, and the continuity of learning and the aspects of continuous teaching without regards to any exceptions as incurred by the society, divine law, and human rights. Every minority with no considerations to race, gender, and possibly realistic health conditions should be deprived with education. The philosophy of education involves the general principle of conducting education as a means of providing universal treatment for the development implicated in a universal perspective. Furthermore, the philosophy of education, on the perspective of professionalism, involves that the educator must also be under the said umbrella of development and continuous learning despite of the governed tasks of teaching. Reference: Demiashkevich, Michael (2003). An Introduction to the Philosophy of Education. Pp. 43- 48American Book. New York. Peterson, Michael L. (2000). Philosophy of Education: Issues and Options. Pp. 64-69, InterVarsity Press. Downers Grove, IL.

Negative Effects of Media Violence on Society Essay -- Media Argumenta

Negative Effects of Media Violence on Society    Given the importance of social learning in contributing to violent behavior, we should pay careful attention to the kinds of role models we provide to one another. A powerful source of role models is located in almost every home: the television. Television is the source of more knowledge in the past several decades than any other type of knowledge distributor, such as books and news papers. It is by far the most influential invention of the twentieth century and has established more role models than radio or magazines combined. But to some the role models that are established through the media and television are not upstanding citizens like Ronald Reagan or Larry King, but instead psycopath murderers and serial killers such as David Koresh, Timmothy McVeigh and Charles Manson. Not only are people mesmerized by the media attention that these types of people receive but they are also taken away by the movies that portray the bad guys as tough fighters who can kill people w ith the snap of a finger. Stars such as Steven Segall, Juan Claude Van Damme, and Sylvester Stallone have done as much to the rise in violence because of the media exposure as the actual killers and murderers. "Violence seems to be something everybody feels they can recognize when they see it, yet it is difficult to define unambiguously. Many different definitions are now in use, and there is much disagreement about them.(Wober 41)" Violence is at an all time high because of the sales and publicity that it receives from the public. One of the biggest problems in this day and age is the violence in the media and on television. The media has taken the first amendment to an all new level b... ...ogress and Implications for the Eighties Vol. 1: Technical Reviews. U.S. Dept. of Health and Human Services. 1982 4. National Institute of Mental Health. Television and behavior: Ten Years of Scientific Progress and Implications for the Eighties Vol. 2: Technical Reviews. U.S. Dept. of Health and Human Services. 1982 5. Pearl, David. Violence and Aggresion: Television at the Crossroads. Society, Vol. 21, No. 6, 1984 6. Rowland, Willard D. The Politics of TV Violence. Beverly Hills, CA:Sage Publications, 1983 7. United States Government. Violence on Television. Report. House of Represenatives. Washington, DC: U.S. Government Printing Office, 1977. 8. Van der Voort, Tom H. Chidren and TV Violence: Perception and Experience. Swets and Zeitlinger, 1982. 9. Wurtzel, Alan. Television Violence and Aggresive Behavior. Et Cetera, June, 1977.

External and Internal Environment Essay

Walgreens in one of the largest drugstore chains in the United States. Walgreens has always maintained a simple strategy. Although the strategy changed over the years to mention newer innovations, the basic principles of the strategy have remained similar. It has become more than just your ordinary pharmacy it invest heavily in high tech store and distribution systems which drive service up and costs down, and offer an on-line drugstore web site totally integrated with other retail stores. Walgreens also have three Pharmacy Care Call Centers one in Alabama, Florida, and in Tuscan. Choose the two (2) segments of the general environment that would rank highest in their influence on the corporation you chose. Assess how these segments affect the corporation you chose and the industry in which it operates. I believe that the two segments of the general environment that would rank highest in influence for Walgreens are the two segments, demographic and technological. If I were to be honest, I believe that all of these segments are important to the success of a drugstore, but because the question asked for which ones I considered being the highest I chose these two. Let me go into details to explain my reasoning for choosing these two. The reason why I choose the demographic segment is because demographics play an important role in mostly every corporation. Marketers can use the variables that make up demographics to create a demo graphic profile, which helps provide them enough information to create a mental picture of who the typical members of society are. Once these profiles have been constructed, they can be used to develop a marketing plan and strategy. The five types of demographics that corporations focus on for their marketing are age, gender, income level, race, and ethnicity. As humans, our bodies are prone to get sick every now and then, and when it does we most likely have to rely on taking medicine to get over the illness. It does not matter if it is over the counter or prescription medicine, we just need something to rid us of the illness. That is when we most likely  turn to the drugstores to purchase our medication, such as Walgreens. However, while we are there to just go get our medicine, the store has much more merchandise to offer than just that. They have stuff that touch on almost every type of demographics, from: having merchandise for different ages, having products for each gender, cheaper brands of prescription medicine for their lower income customers, and much more. Considering the five (5) forces of competition, choose the two (2) that you estimate are the most significant for the corporation you chose. Evaluate how well the company has addressed these two (2) forces in the recent past. Of the five forces of competition, the intensity of existing rivals within the industry. The retail drug industry contains many companies, but the most notable are Wal-Mart, CVS, and Rite Aid. These are just a few of Walgreens’s competitors there are other stores like Kmart, Target, Publix and different grocery store pharmacy chains. Pharmaceuticals are a high demand industry, with fairly high margins. The margins are decreasing, and competition constantly adapts to changing approaches. Many competitors now choose to handle customer interaction on the web. Many people have started to do mail orders because it is cheaper for them. Also, insurance companies find it cheaper for the consumer to do mail orders then going into the actual store. The only thing is that some of the mail orders do not make it in time, which causes the consumer to still have to deal with an actual pharmacy. At Walgreens call center they have a mail order department that assist the consumer with mail orders. Walgreens have these call center to be able to assist more consumers then their compe titors. The second of the five forces that is the most significant for Walgreens would be the bargaining power of suppliers. The textbook states, â€Å"The bargaining power of suppliers refers to the ability of suppliers to raise input prices, or raise the costs of the industry in other ways-for example, by providing poor quality inputs or poor service.†(Hitt, Ireland, and Hoskisson p.54)The generic market has a lot more bargaining power. If a generic manufacturer decides not to sell to a particular retailer, then the stores could easily pick another generic supplier. Generic drugs have less exclusivity than prescriptions, so suppliers must give-in to the chains’ demands. There are so many medications that you once had to have a  prescription for that are over the counter drugs now will hurt the prices on the generic drugs. Walgreens and other pharmacies have come up with ways that customer can save money on prescriptions by offering prescriptions savings cards for people tha t do not have insurance. Wal-Mart, CVS, and Target offer certain medications at discounted prices. With the same two (2) forces in mind, predict what the company might do to improve its ability to address these forces in the near future. In the future Walgreen needs to be able to sell their medication at a cheaper price then all of its competitors. The only thing about this is that some customers have learned that some medication that are manufacturer by different companies do not work as well as others. Regardless if it is brand or generic customers will ask for medication by certain manufacturers. While trying to lower prices for consumers the pharmaceutical have to make sure that the medication is working for the consumer. Not having the most requested manufacturers could cause a business to lose business therefore you have to make sure the stock is complete with medication that people need on demand. Assess the external threats affecting this corporation and the opportunities available to the corporation. Give your opinions on how the corporation should deal with the most serious threat and the greatest opportunity. Justify your answer. In the highly competitive prescription drug market, Walgreen’s biggest threats come from its intertype competitors. With them no longer competing just against other drug stores and pharmacies, retailers such as grocery stores and discounters are starting to increasingly proving to be quite the formidable competitors. Discounters especially, are proving an to be quite a threat when it comes to prices. The emphasis on low cost and economies of scale possible through large companies such as Wal-Mart, mean that Walgreens cannot compete against discounters and their prices. Walgreens is also at a disadvantage compared to their retail competitors, such as Target and Wal-Mart, because retailers carry a much broader assortment with significantly more SKUs and that they also have more consumers who visit the store on a regular basis.† It is estimated that 138  million Americans shop at Wal-mart weekly and that they find it more tempting to go and fill their prescriptions there as well, so that they can meet all their needs in one place† (Lasnti, 2005). Although Walgreens itself does consist of more than just medicine, their assortment of products comes nowhere as close as Wal-Mart and other popular retailers, so they just cannot compete against them in that department. Furthermore, Walgreens’ reliance on prescription drugs, a highly regulated and controlled entity, makes it vulnerable to changes in laws and regulation. This is exemplified by recent changes to Medicare prescription drug plans which, while on one hand made the price of prescription drugs the same for consumers no matter where they chose to purchase it, also further regulated dispensing fees thereby decreasing profit margins for shops, like Walgreens. While Walgreens has not been impacted too adversely by these changes, the aging of the Baby Boomer generation and concerns over the future of Medicare mean that further reform will be a topic of continuous debate. Under these circumstances additional modifications and reforms which may potentially 12 reduce the profitability of prescription drugs are not unexpected. Walgreens relies heavily on prescription drug sales, and dependence on a category whose regulation is mainly beyond its control leaves it vulnerable. As for opportunities, it appears as if Walgreens greatest opportunities to increase their sales lie in changing composition of American population. With the Baby Boomer generation on the verge of hitting a significant demographic shift, they will surely impact the pharmaceutical industry more than any other. â€Å"In fact, Walgreens expected a 30% increase in demand from their senior customers’ prescriptions in years on down† (Merrick, 2006).† They had a good reason to think so since 30% of prescriptions and 42% of sales revenue from it came from seniors in 2002, and they were expected to expand up to 95 million by the time it was 2010 (â€Å"SIC 5912,† 2006). Increase for the demand of prescription drugs, which is Walgreens’ largest category and is most known for, potentially means an increase in sales and profit for the company. Further opportunities that Walgreen has is to benefit from lies in international markets. Currently in the United States, only domestic businesses in the market have become saturated, and Walgreens will be forced to look internationally for expansion. While cultural differences and government regulations will likely prove challenging given Walgreens’ nature of its business, international markets provide significant opportunities for expansion in the market. Furthermore, there other main competitors that falls into the same category as them, such as Rite Aid and CVS, have yet to enter the international markets. Beating these competitors to reaching and entering into international markets could ensure that Walgreens stays a step ahead and remain the market leader of the three. This would also help Walgreens stay competitive against the larger chains, such as the ever popular Wal-Mart, with many of them already having a significant presence in the international market. REFERENCE Merrick, A. (2006, June 21). Walgreens found way to profit drug plan. The Wall Street Journal. Retrieved February 2, 2014 from LexisNexis Academic database on the World Wide Web:http:0web.lexisnexis.com.oasis.oregonstate.edu/universe/document?_m=402elf7d8438 â€Å"SIC 5912 Drug Stores and Proprietary Stores.† (2006). Referenceforbusiness.com.Retrieved February 2, 2014 from http://www.referenceforbusiness.com/industries/Retail- Trade/Drug-Stores-Proprietary-Store. Hitt, M., Ireland, R. D., & Hoskisson, R. (2013). Strategic Management – Concepts and Cases. Mason: Cengage Learning.

Baz Luhrmann and Franco Zeffirelli’s film Essay

Having watched two different film adaptations of ‘Romeo and Juliet’, it is clear to see that the two directors have used a number of different techniques, quite differently at times, to put across their particular interpretations of the play. These methods and different interpretations are very obvious if one studies the same scene as portrayed in each film. We looked at Franco Zeffirelli’s 1970’s version of the play and Baz Luhrmann’s recent adaptation produced in 1996 and focused on their interpretation of the scene where Romeo and Juliet meet for the first time. The first thing I noticed is that costume is very important in Zeffirelli’s scene. Juliet, played by Olivia Hussey, is wearing a traditional styled red and gold dress, which highlights wealth. It is not as detailed as most at the party which points to the fact that it is not just material wealth she has but also the huge amount of natural beauty she has. The bright red contrasts with her pale complexion and jet-black hair to make her look very striking. Romeo’s outfit is also very noticeable as he is wearing a mask. It adds to the air of mystery around him as Juliet meets him for the first time. It also helps to make a point about the nature of their attraction: when she first sees him, Juliet sees only Romeo’s eyes, yet is still drawn to him. Therefore, here there is something more than physical attraction. Instead, it seems to be a communion of souls since eyes are often considered to be the windows to this part of ourselves. The choreography of the scene also reveals something about Romeo’s feelings towards Juliet. His attention is fixed upon a lady – which we assume to be Rosaline – who is dancing and then twirls out of shot to reveal Juliet to R0meo. It is here that he proclaims he has never seen true beauty until now. It is showing to us that although Romeo thought he was in love with Rosaline, it is nothing compared to his feelings for Juliet. When the chance arises for Romeo to join Juliet in a dance, he dismisses other ladies for the opportunity to dance with Juliet. As the dancing gets faster, long shots are used to show the amount of people present at the party. The dancing changes and people begin to spin around in a circle; the camera shots change, letting people flow past the camera at a very high speed. It looks like flashes of colour flying through the shot; no faces can be seen  clearly. The fast dancing reflects the sheer excitement that they are feeling, that they are so in love that it is truly exhilarating. It is here that Franco Zeffirelli shows how love at first sight really can be true as amongst the chaos and frivolity of colour, the camera jump – cuts to Romeo to the party of moving colour and to Juliet. He has done this to show how amongst the chaos of their feuding families, they have their own world where no one else matters except each other. When the bard starts to sing, Romeo and Juliet speak for the first time. As they do, the words being sung in the background have a large resemblance to their lives. It tells of their willingness to be together but their struggle to make it possible as they are torn apart by their feuding families. As the choreography reflects the emotions of the characters, the score that plays in the Zeffirelli film reflects their emotions again as when Romeo sees Juliet, he sees her beauty and the score changes to a softer, more gentle tune. Franco Zeffirelli contrasts Romeo and Juliet when they are together with the music. It changes from loud, frantic music to gentle, heavenly tunes, the score changes to a minor key as she is not sure about him and then surges as they kiss. In the play, Shakespeare also juxtaposes scenes that are chaotic with very calm peaceful ones. As I have said, the score changes as Juliet and Romeo are together and in the play, Shakespeare shows their love by constantly comparing scenes with them in to scenes with fighting, frantic happenings and chaos. In Baz Luhrmann’s film adaptation of Romeo and Juliet, the scene I have studied begins with Romeo – played by Leonardo Di Caprio – with his face submerged in water, washing his face, which clears his mind of drugs and he sees Juliet in a clearer light. The lovers’ first meeting is a sequence where each is on either side of a lavish fish tank. The lighting used is a pale blue, making it seem slightly surreal, almost dream like. As Romeo and Juliet playfully look at each other through the tank, camera shots cleverly portray their meeting to look like they are together inside the tank. In this scene, camera distances vary from medium close-shots to close-ups and  back again, their eyes are depicted throughout, as the camera shots change, it portrays them watching each other, discovering each other every feature, every move. The idea of social and physical barriers is presented by having the fish tank between the two of them, keeping them apart – thus visualizing to the audience the other aspect of Romeo and Juliet’s love. The fish tank serves as a physical barrier between the two lovers, even though there are also a lot of emotional barriers. Even though Romeo is dazed from the ecstasy pill and his infatuation with Rosaline, it is the water that purifies and cleanses his mind – and it the free, flowing nature of water that Luhrmann uses as a representation of love. When the two lovers kiss in the lift, the cameras encircle them, thus suggesting that Romeo and Juliet are at the centre of their own universe, in total disregard or lack of awareness of the social chaos – as suggested by the blurred images around them. The way in which the imagery of water is used to symbolise their own world, camera shots, lighting and music also add to the depth of their love. The beautiful melody of â€Å"Kissing You† marks the initial meeting of Romeo and Juliet, and Des’ree’s deep, soulful voice glides gently through the house as the strangers playfully observe each other through the fish tank. The score is a brave and eclectic mix of atmospheric music from Radiohead’s ‘Talk Show Host’ to Wagner’s ‘Liebstod’. The emphasis is on music that is emotive and suitable for a particular scene rather than creating a soundtrack rooted in one genre as in the Zeffirelli adaptation. The Capulet Ball is one of the most outstanding sequences in the movie. The decorations are spectacular, and the costumes are magnificent. However, the party is not all just glitz and glamour. Upon closer investigation, we can see that it is also a perfect opportunity for Luhrmann to accentuate the individual motivations of the characters with clever use of costumes. Romeo is the knight in shining armour who has been sent to rescue Juliet, and Juliet is a bright angel, innocent and pure, who has been sent to relieve Romeo’s confusion and despair. Luhrmann supplements this image by showing Romeo and Juliet as innocent, beautiful and youthful. This is achieved by the continuous focus of the cameras on the freshness of their skin, their  sparkling eyes, flushed cheeks and pink lips in addition to the words of Shakespeare. In conclusion, these two films, although based upon the same play, come across very differently. The fact that Franco Zeffirelli has set his in the time Shakespeare intended it to and Baz Luhrmann has set his in 20th century Verona beach, Florida has a considerable amount to do with these differences. It is interesting to see that both directors have used the concept of the young couple existing in their ‘own world’, although both of them use different techniques to present this, their outcome is visualised to the viewer the same. Baz Luhrmann has had certain advantages to his film as he had technology to help him portray the initial meaning in a more ‘dream like’ manner with the help of special lighting and specific camera shots. Also, this adaptation was a major Hollywood blockbuster with millions of dollars to be spent on it. Whereas, 40 years ago, I imagine that Franco Zeffirelli would have had to deal with a budget and obviously, did not have the techno logy to portray special effects and sounds.

Vice President of Operations Essays

Vice President of Operations Essays Vice President of Operations Essay Vice President of Operations Essay Vice president of operations job description The vice president of operations (VP) refers to the principal responsible for the strategy management of an organization or company. The VP acts as the link between the executive management and other managers (Simchi-Levi, 2010). The basic roles of the VP are associated with setting strategies, implementing strategies and also maintaining accountability. In regards to setting strategy, the VP of operations acts as the sole advisor of the president when it comes to making strategic decisions. He or she has the responsibility of identifying areas that require improvement for the company to exhibit growth. Furthermore, the VP is expected to frequently engage with the president regarding new strategies required in the improvement of operations in addition to ensuring that other managers are informed on any change that is or might take place in the company (Harrington, 2012). VPof operations In regards to implementing strategy, the vice president acts as the link between the executive management and managers in various departments. The VP ensures that the visions and goals set by the executive are communicated clearly to the other managers such that operations are implemented as expected (Harrington, 2012). In regards to maintaining accountability, the VP makes it the responsibility of the departmental managers to implement the strategic plan as laid out by the executive management. The VP ensures that the goals and objectives of each department are clearly communicated in addition to assessing the performance of each department after every activity to ensure that the results align with the strategic goals (Harrington, 2012). The average salary of the vice president of operations is $178, 083. However, it is worth noting that the pay varies depending on the operations (Pay Scale, 2016). In brief, the basic roles of the VP of operations entail coming up with methodologies that lead to the success of a company, assesses the operations of other managers to ensure that every operation aligns with the strategic plan, makes analysis of the final results of a project and also reports results to the president of a company References Harrington, H. (2012). Streamlined process improvement. New York: McGraw-Hill. Pay Scale,. (2016). Vice President (VP), Operations Salary. Payscale.com. Retrieved 9 November 2016, from payscale.com/research/US/Job=Vice_President_(VP),_Operations/Salary Simchi-Levi, D. (2010). Operations Rules: Delivering Customer Value through Flexible Operations. Cambridge: The MIT Press.

Announcing the Winner of the 2018 ServiceScape Scholarship

Announcing the Winner of the 2018 ServiceScape Scholarship ServiceScape is pleased to announce the winner of the 2018 Scholarship Contest: Nick Summerlin, from Morgantown, West Virginia. Nick is a freshman at West Virginia University pursuing a Mechanical Engineering major.Nick Summerlin is the winner of the 2018 ServiceScape ScholarshipYou can find his winning submission below. We hope you enjoy reading it and we look forward to reading more great essays for our 2019 Scholarship.The world we know today is moving at an astonishing speed. Innovations are all around us, in everything we use. With everything changing so fast around us, it can seem impossible that anything would remain untouched. That is, except for writing.Writing is one of the worlds most important forms of communication. It allows us to put our ideas and thoughts onto a media that can be transferred and understood all throughout the world. Without it, communication would be much more difficult in every aspect.From short poems to lengthy technical reports, being able to write effectively is an important skill to have in this ever-changing world. It shows intelligence and garners a sense of respect from others that is incomparable to any other art form.Some of the most influential writing of todays age is quite simplistic. Take the poem Fire and Ice by Robert Frost, or the Gettysburg Address by Abraham Lincoln, for example. Frost wrote that poem in 1920, consisting of 9 lines and 51 words. It has been read all over the world and interpreted in hundreds of ways since then, being held as one of the most well-known poems in history. Lincolns writing is still one of the most influential speeches ever, and it only lasted two minutes.From this its obvious that writing is a very esteemed practice in todays world. It doesnt take the strongest vocabulary or the lengthiest literature to get a point across, but being able to use words in a way that is captivating and provoking can go a long way. Without writing, the world wouldnt be moving as fast as it is.

How to Write an Outline for an Expository Essay

How to Write an Outline for an Expository Essay How to Write an Outline for an Expository Essay It may be quite easy to consider an essay a very simple task to complete. Most of the students think that it is not worth their attention and they can complete their essay in the last minute. However, it is not that simple, in most of the cases students fail, and are forced to rewrite their paper anew. Such a task requires not only possession of written skills and knowledge of the subject but also accurate following of the structure and rules, required for each type of an essay. The same is applied to an outline, which is a necessary part of every assignment. This article will tell you how to write an essay for your expository essay with ease and how to enjoy the process without any worries! Definition of an expository essay There are tens of essay types and it is quite easy to get lost in their definitions. If you don’t know what type of an essay you are required to complete, you will most likely make dozen mistakes and will waste days or even weeks in vain. An expository essay is a classical model of an assignment, where a student should describe a matter in a clear manner, backing every argument with reliable sources. The main aim of such an essay is to give the reader data on the topic in an objective and informative way. This means that you need to put all your feelings aside (even if you disagree with the subject) and provide all the facts in a clear manner.   It is quite simple to detect such an essay, as it usually starts with the words ‘explain’ or ‘give a definition’. Structure of an outline Being able to create an outline is a vital skill, when competing any sort of a written assignment. Moreover, it is very useful for an expository essay, which should consist of many elements that interlink with each other. Below is a list of the key elements of the main sections of your work. Introduction The majority of students think it is not important how smart your introduction is, as the only thing that matters is the body paragraphs. However, the audience simply won’t read them if your introduction is boring and contains no intrigue. Remember the saying that the book is judged by its cover? The same applies to the introductory section and you won’t simply start reading a book, a magazine or any other paper if its beginning is not catching your attention! You should always start your introduction with a so-called hook. It is an element, which will catch interest of the reader and will make him want to go on. However, the hook sentence should have a direct relationship to the topic, so you need to select it properly. Analyze your topic thoroughly, go through all the hook types and choose the one, which fits you better. It can be an interesting fact, an anecdote, a rhetoric question and so on. After the hook sentence, you need to write the key features and a brief background of your subject. Use simple vocabulary and understandable phrases, considering that not every reader knows the matter you are going to discuss. Finish your introduction with a thesis statement. It is probably the most important section of your work, as it gives the reader a direction, which you have chosen. Your thesis should be not more than two sentences long and describe the main goal of the whole work in a clear and informative way. Main paragraphs Once you have completed a catchy and powerful introduction, you can start writing the main part of your work – body paragraphs. They should contain a deep and full analysis of the data you have collected on the topic. Evidence is the key element of an expository essay, so you need to act like a real journalist, gathering necessary data step by step. The number of your body paragraphs depends on the number of arguments you need to include to your essay. It can be a particular requirement of your professor or your own decision. If there are no strict rules and the size of your essay is regular, try not to add more than three arguments, as it will be difficult for the reader to process more. The key elements of a body paragraph should include: A topic sentence, which contains the key idea of your paragraph and argument; The main feature of an expository essay is that every statement you provide should be backed with supporting facts. You can’t simply provide your own thoughts without an evidence. Your topic sentence should always interlink with the thesis statement and your evidence should have a direct relation to the topic sentence; Analysis of data. Once you have mentioned all the facts, statistics and other supporting details, you need to analyze them. Always provide the facts as if the reader doesn’t know the topic and make a thorough analyze of the obtained facts, deciphering their meaning to the audience; Smooth transition. When you have finished working on the paragraph, you need to write a sentence, which will provide a transition to the next chapter. Such sentences will make the text readable and smooth. Make sure your text is not watery and contains only related facts and materials. It is very important to structure every fact and evidence, revealing the topic step by step. You can put everything in a chronological order or depending on the importance. Remember, providing a clear order of evidence is crucial, as the reader may simply get lost in the facts and information you provide, closing your essay with a bad ‘aftertaste’. Conclusions When you have completed your body paragraphs, you can start working on the final section of your paper. It should be the size of your introduction and a sort of a summary of the obtained results. If you want to leave a nice impression, you need to follow a few simple rules: Make a short summary of everything you have discussed in your work. However, be brief and highlight only the key elements; Write about the importance of the topic and explain why the reader should pay attention to it; If there are still questions to be discussed, mention them. You can think of the topic in a broader perspective and remember the things that you have not discussed in your work. This will make the reader think of the topic; If the topic allows, call the audience to action. This can be a brief advice on how they can change the situation or contribute to the topic. Remember, your conclusions should only repeat the information you have provided in your expository essay and not contain new facts. That is why this section should be very brief and informative, without watery sentences and wordiness. Questions to be asked Completing an introduction, body paragraphs and conclusions isn’t enough and you need to proofread and edit your essay properly before submitting it. There are a few common questions, which will be of a great use on the last stage. They include: Is my topic relevant and interesting? Have I excluded all the details, which are not related to the topic? Did I manage to create a smooth transition between the paragraphs? Is my essay clear, informative and unbiased? Did my conclusion contain a summary of all the body paragraphs? Did I eliminate all the lexical and grammar mistakes? Once you answer these questions, you will manage to see what the strong and weak sides of your essay are. You can even make a list of the imperfections and improve them one by one. When all the mistakes are fixed, proceed with proofreading and editing. This includes fixing typos, grammar and spelling mistakes. If you doubt, ask someone else to check the paper once again and make all the necessary corrections. As you see, an expository essay is not as difficult as it may seem at first. Knowing its outline and the key elements each section should contain, it is very simple to provide a strong and catchy argumentation of the topic.

Analysis of The Legal Profession Research Paper

Analysis of The Legal Profession - Research Paper Example Several factors have to lead to these changes including debates on whether the legal profession has become more inclined on the commercialism aspect, rather than professionalism. According to Richard Susskind’s article ‘Legal profession is on the brink of fundamental change’, he views that: â€Å"The challenge is not to assess how commoditization and IT might threaten the current work of lawyers so that the traditional ways can be protected and changed avoided. It is to find and embrace better, quicker, less costly, more convenient and publicly valued ways of working.’2 In discussing commercialism, one view is: What was remarkable this time was that the leadership of the organized bar made commercialism a central concern of its rhetoric about declining professionalism and that the resulting crusade struck such a responsive chord among the bar as a whole. ‘In the past, progressive jurists and liberal law professors have chastised the bar for becoming more of a business than a learned, public-oriented profession, and leaders of the bar have sometimes pointed out that a few lawyers (â€Å"ambulance chasers†) have succumbed to the profit motive.’3 However, despite this negative perception of the legal profession, many young students are drawn to the profession of traditional lawyering because of the prestige and honor attributed to full-fledged lawyers, knowing that they can serve the community and the country for humanitarian causes. II. Duties and Responsibilities The legal profession covers several responsibilities for the practicing or supervising lawyer, paralegals, legal assistants or law students. The legal profession is considered teamwork composed of lawyers, paralegals, legal researchers, and the legal staff. In order for a law firm to succeed in every case assigned to it, their lawyers must be able to present well- researched and valid defenses in asserting their claims during the trial proper or when filin g complaints. The secret to winning in the legal battlefield requires tedious concentration by putting time and effort in the rigorous work of research, interviews, and gathering of evidence. These tasks cannot be delegated to the lawyer alone. An attorney needs all the help he can get from paralegals and legal assistants working with him to build up the pieces of evidence needed for every case. It is expected the lawyers delegate some of their responsibilities to a paralegal or legal assistant in order to concentrate during the presentation of evidence in court or conducting interviews with the clients. Hence, it is a given fact that a lawyer’s success in every litigation case that he handles is attributed to the impeccable research work and above reproach investigative skills his or her paralegal or a legal assistant.

Is HRM a new concept Essay Example | Topics and Well Written Essays - 500 words

Is HRM a new concept - Essay Example In case of multinational companies a brand new concept has been outlined by HRM known as organizational culture. This is a completely new field which describes internal environment of an organization and its impact on organizational performance. Change management approach is a new dimension within human resource management. It helps in describing various aspects that is related to acquisitions or mergers of firms. b) There are some factors which states HRM is not a new concept. Earlier management discipline forms the basis of human resource management. HRM is mostly stated as old wine packed in new bottle. There were management strategies followed previously but in recent years those have been given new names. Human resource management in various ways can be defined similar to the approach of personal management. In the current scenario new dimension has been given to human resource management in order to stay competitive but it cannot be totally stated as a new concept. There exist some important functions related to human resource management. Firstly training and development is a function that deals with training new recruits or existing employees so as to impart necessary skills and knowledge. Training and development sessions even enhances confidence interval amongst team members. Appraisal is another function which can be associated with job performance. This function tends to increase confidence interval within an employee. Compensation can be stated as the basic benefit that an employee receives. It forms the first step towards managing human capital in an organization. Assessment is an HRM function and it deals with analyzing employee performance. The assessed performance is then evaluated against a set standard in order to determine poor and best performers. All these functions are based on an essential component that is recruitment

Leadership Essay Example | Topics and Well Written Essays - 1500 words - 15

Leadership - Essay Example apart from the traditional challenges of motivating and developing the workforce, supporting growth and development within the organization and guiding the organization in the right direction even in situations of crisis and contingency. This project aims at discussing an important challenges faced by the 21st century leadership. The report includes an identification of a significant challenge for leadership. The specific challenge selected for the paper is the management of a mobile and diverse workforce. The report includes an overview of leadership followed by a discussion of diversity as a main global challenge in leadership and the need for diversity management in all kinds of locally and internationally functioning organizations. A section encompassing the discussion of the diversity management outlook in the next five years is also included. A case of diversity management through leadership in IBM is used as a real life example to demonstrate the leadership functions related to diversity management within an organization. The report is suitably concluded by summarising the main findings from the overall discussion of the different perspectives of diversity management as a challenge to leadership in organizati ons. The functions of a modern day leader are multifaceted and more complex than those defined as per the norms of traditional leadership. The aspect of leadership within a modern organization includes a consideration of both the complexities and issues within and outside the organization. Inside an organization, leadership involves the management of the workforce, in which they have to create, motivate and lead a heterogeneous and mobile group of people, achieve organizational growth, improve individual and organizational efficiency levels as well as work across the boundaries of the organization (Gentry and Leslie, 2012). Also, from the

Unemployment issues Essay Example | Topics and Well Written Essays - 1000 words

Unemployment issues - Essay Example Unemployment is one of the biggest evils engulfing society all over the world today. With most countries being in a state of recession, jobs are hard to find for even some of the most deserving individuals. This leads to major problems for the country and its population which include lower standard of living, poor health, lower GDP and national income, and a generally depressed society. However, this issue may have an even deeper impact upon a household in which the sole bread winner is unemployed. While such households may experience financial problems, they also experience an array of other types of distress. These pressures may be social, emotional, and psychological; the psychological stress and pressure that unemployment causes, may be its most undesirable and disturbing factor towards a person’s health and well being (Lien, 1988). This paper aims to explore the impact of unemployment upon the psychological position and state of an individual and their family members. It will explain the various psychological pressures that a person experiences while being unemployed and compare the mental health and thoughts of an unemployed person to an employed person. The paper will explore the realms of this issue and determine whether an unemployed person is mentally worse off than an employed person or whether unemployment has no intense impact upon a person’s mental state.... Hence, he/she can indulge in undesirable activities and develop a negative mentality. It is usually said, that people who have a lot of time on their hands are those that indulge in activities such as drugs, crime, fraudulent behavior, extra-marital affairs, and other negative thoughts such as disbelief upon religion or suicidal thoughts. Without a lot of positive and productive mental activity, a person’s mental health is seriously at risk. The availability of excessive free time causes a person to ponder over the smallest things and cause a great array of confusion for him/herself. This may cause a person to stray from their religious beliefs, lose hope in life, or start focusing upon the negative points of everyone around him/her. Such situations cause rifts between families, friends, and make a person difficult to live with. Moreover, having very little productive mental activity causes an unhealthy body as well, and vice versa (Eisenburg, 1988). Upon interviewing Mr. John , a Bachelors degree holder who was unemployed for two years, the following views were recorded: â€Å"I was unemployed for a period of two years after attaining my Bachelors Degree. When I say my friends pursuing successful careers, it gave me a sense of hopelessness and despair. I lost my self-esteem and my endurance to continue with life. I was in a deep state of depression.† Such views make it evident that unemployed people lose a sense of their self-worth because they are not able to prove themselves in any field. Hence, besides the financial problems that go along with the situation, it gives the unemployed person a sense of hopelessness and despair when they see other people succeeding in their careers and they are unable to make any improvements in their

Summary Essay Example | Topics and Well Written Essays - 500 words - 93

Summary - Essay Example articles is the spreading of this crime in the recent years and the hype created by the mass media, political and economic forces against the threat of such crime. The lack of trail and reporting of such incidences makes this threat question itself. The articles have clarified the concepts of hacking, hactivism, cracking and their relation with and the comprehensive meaning of the word cyberterrorism. In my opinion, the increasing use of information technology does make us vulnerable to the cyberterrorism more than ever before. I agree with the writer where he talks about the more unconventional routes adopted by the terrorists for spreading terror because of the anonymity, cost effectiveness and mass destruction capabilities. The book ‘Black Ice’ also shows the possibilities and realities of the cyberterrorisn and the vulnerabilities of the sectors to these crimes. The biggest fear is the ability of the terrorist to command the data once he gets into the system posing threats at national level. The absence of physical landscape and defying the constraints of the law of nature, cybercrime can be very tricky at times. The various religious groups fight for their right through the cyber encroachment and the history has also witnessed credit card threats and invasion of bank internet facilities through the cybercriminals. Apart from the above agreements there are few po ints in the articles where I disagree with the writers. The point that no real cases of cyberterrorism is reported or witnessed, I still believe that the hype is not just for the sake of it. The hype for me is the call of awareness, the information required by the general public in order to foresee what is coming. Although no such incidence has happened the proactive human nature says awareness should be at every doorstep to fight what is as quiet as a snake and more devastating than an earthquake. In real life, schools and universities can spend a part of their budgets on creating better fire

Unemployment issues Essay Example | Topics and Well Written Essays - 1000 words

Unemployment issues - Essay Example Unemployment is one of the biggest evils engulfing society all over the world today. With most countries being in a state of recession, jobs are hard to find for even some of the most deserving individuals. This leads to major problems for the country and its population which include lower standard of living, poor health, lower GDP and national income, and a generally depressed society. However, this issue may have an even deeper impact upon a household in which the sole bread winner is unemployed. While such households may experience financial problems, they also experience an array of other types of distress. These pressures may be social, emotional, and psychological; the psychological stress and pressure that unemployment causes, may be its most undesirable and disturbing factor towards a person’s health and well being (Lien, 1988). This paper aims to explore the impact of unemployment upon the psychological position and state of an individual and their family members. It will explain the various psychological pressures that a person experiences while being unemployed and compare the mental health and thoughts of an unemployed person to an employed person. The paper will explore the realms of this issue and determine whether an unemployed person is mentally worse off than an employed person or whether unemployment has no intense impact upon a person’s mental state.... Hence, he/she can indulge in undesirable activities and develop a negative mentality. It is usually said, that people who have a lot of time on their hands are those that indulge in activities such as drugs, crime, fraudulent behavior, extra-marital affairs, and other negative thoughts such as disbelief upon religion or suicidal thoughts. Without a lot of positive and productive mental activity, a person’s mental health is seriously at risk. The availability of excessive free time causes a person to ponder over the smallest things and cause a great array of confusion for him/herself. This may cause a person to stray from their religious beliefs, lose hope in life, or start focusing upon the negative points of everyone around him/her. Such situations cause rifts between families, friends, and make a person difficult to live with. Moreover, having very little productive mental activity causes an unhealthy body as well, and vice versa (Eisenburg, 1988). Upon interviewing Mr. John , a Bachelors degree holder who was unemployed for two years, the following views were recorded: â€Å"I was unemployed for a period of two years after attaining my Bachelors Degree. When I say my friends pursuing successful careers, it gave me a sense of hopelessness and despair. I lost my self-esteem and my endurance to continue with life. I was in a deep state of depression.† Such views make it evident that unemployed people lose a sense of their self-worth because they are not able to prove themselves in any field. Hence, besides the financial problems that go along with the situation, it gives the unemployed person a sense of hopelessness and despair when they see other people succeeding in their careers and they are unable to make any improvements in their

First Viewing of a Horror Film Essay Example | Topics and Well Written Essays - 750 words

First Viewing of a Horror Film - Essay Example There is no emotion other than fear, which has such a lasting impact on our minds. We are not able to come out of it. We just cannot help it. Horror films are one genre of movies that invoke negative emotions in the viewers by manipulating their most imaginative fears. They create such an aura of fright and dreadfulness that we become friends with sleepless nights and eerie feelings for many days to come.   Scream (1996) was the first horror movie I ever saw. It was directed by Wes Craven; and, it starred my favorite heroine at that time, Drew Barrymore. It was one fine evening that my friend and I decided to watch Scream. I was at my friend’s house for a slumber party. We fetched some popcorn after dinner and seated ourselves in front of the television. Back then, we used video cassette players since DVD players had not been invented. My friend inserted a video cassette inside the player, and the movie began on the television screen. The story was about a pair of psychic fr iends who killed young nubile girls for fun’s sake. Casey was a young girl alone in the house. She received a call which she thought of as a prank call. She flirted a little when the caller had already sneaked into her house. Wearing a white mask, the killer chased her, and then stabbed her to death when her parents were just entering the house.  

McDonalds use to help their employees Essay Example for Free

McDonalds use to help their employees Essay Staff are expensive and in McDonalds need to obtain permission to recruit a new member of staff. If McDonalds is struggling, they may also need agreement to replace someone who is leaving. Normally therefore there is a specific procedure managers must follow before the recruitment process can be started. Agree the Job Description The job being advertised may be new, in which case a job description needs to be devised. Even if someone is being replaced, it is useful to update the job description in case any task or duties have changed, Example of a Job Description Department : Marketing Job Title: Marketing Assistant Hours of work: 38 per week, normally 9am-5 45pm Monday-Friday with one hour lunch, but some flexibility required Salary scale: 12000-i 14000 Responsible to: Marketing Manager Responsible for: Not applicable Job purpose: to provide general support for the marketing team, to prepare marketing materials, to keep the website up to date and monitor online responses. The type of interview will depend on the job. a basic one stage interview is usual for manual or junior vacancies in McDonalds. A two stage interview in McDonalds would involve a panel of interviewers used for senior or high skill vacancies. Some interviews will include basic tests of aptitude or specific skills such as keyboarding or numeracy All interviewers in McDonalds should be trained so they know how to question candidates skilfully and fairly. They should know how to spot gaps on application forms, understand how to follow up inadequate answers and have the skills to encourage shy or reserved candidates to do their best. They must also be clear on all the laws e. g. sex discrimination, health and safety etc. They should also be able to be fair, ths involves same questions and discussions. Making an offer Once a person has been selected McDonalds makes a formal job offer. The other candidates are normally not contacted at this stage, in case the first choice refuses because then a offer can be given to the second best. Only after the offer is accepted 100% the other applicants are told they have been unsuccessful. McDonalds know that waiting for news is agonising for candidates they speed things up contacting candidates by phone so that the remaining letters can be sent quickly. Training The reason why McDonalds train there employees is to make sure there employees are learning knowledge and skills which can be used in employment. Training can be split into two parts On the job training This means that the employee is trained in the McDonalds. Many people enjoy this as it gibes them experience and enable them to do their job properly. Off the job training This means attending course elsewhere such as colleges or a training centre away for McDonalds. Skills Training Training is about gaining more skills Non transferable skills These are skills that are specific to the job held. They may be of little use in another job. E. g. training to make burgers in the restaurant provides the employee with a non transferable skill. This is not a problem unless they look for a new job, get made redundant, or skill becomes out of date. This is where McDonalds allocating people extra tasks in their jobs gives management a better idea of an employees true ability and determination. Job enrichment Where McDonalds add more interest and more difficult tasks to the job. This is done with an employee with promising potential to see just how capable the person really is. Understudying An employee is attached to a very senior manager to act as an assistant. Shadowing This is where in McDonalds an employee spends more time each week with a manager to learn what they do and to get a better idea of what problems they deal with. It is used in McDonalds to adapt a employee rapidly into a top job. Mentoring This is used in McDonalds a lot; it is where a senior manager passes on the benefits of his or her experience and wisdom to a younger employee. Project work Giving a promising employee a specific investigative project enables them to get appropriate many aspects of McDonalds and it enables them to get to know senior management. National Awards McDonalds are very keen to train and develop their employees. The government encourages McDonalds to invest time and money to be able to do this. Employees can achieve NVQs (National Vocational Qualifications. National training awards McDonalds and their employees can be granted National training awards for achieving excellence and success through training. The awards are aimed at people who have decided to improve their chances of success through learning new skills. National Vocational Qualifications The reason for NVQs is to create a national system of approved skills based qualifications for all employees. These qualifications are workplace based and they cover vocational areas such as McDonalds Administration. Training and development are vitally important for the overall efficiency and competitiveness of McDonalds. The way in which McDonalds recruit and train is excellent as there employees have generally improved. The appraisal is a good method which also helps the employees performance, because McDonalds do this every six months to analyse progression. For McDonalds, people are its most important asset. This is because customer satisfaction begins with the attitutudes and abilities of employees and committed, effective workers are the best route to success. For these reasons, McDonalds strives to attract and hire the best, and to provide the best place to work. All businesses experience staff turnover for various reasons e. g. career change, leaving the area, returning to education, a new opportunity elsewhere. Recruiting and training staff is very expensive and businesses will look to keep staff turnover to a minimum. One way of doing this is to choose wisely, and treat well. McDonalds needs people who want to excel in delivering outstanding service. To ensure the company recruits the right people, it has identified essential skills and behaviours that applicants should be able to demonstrate. For each position there is a job description outlining typical duties and responsibilities and a person specification defining personal skills and competences. Recruiting suitable applicants Under McDonalds recruitment policy, each individual restaurant is responsible for filling hourly-paid positions. The Management Recruitment department in East Finchley co-ordinates the recruitment of managers. For recruiting hourly-paid employees McDonalds use several avenues. Positions are generally advertised in the restaurant. The companys recruitment history shows this is the best method of hiring quality staff e. g. people living locally and/or friends of existing employees. McDonalds also uses local job centres, career fairs and other local facilities. It is vital to use effective hiring material with a clear message targeted at the right audience. A recruitment exercise often generates more applications than there are positions available. The manager will select the applicants to be interviewed and will conduct the interviews. Over 60% of restaurant crew are aged 20 or under and; for the majority of applicants, a job with McDonalds would be their first experience of employment. For many young people, McDonalds also offers a career opportunity. A well-run interview will identify an applicants potential to be a successful McDonalds employee. To find people who will be committed to excel in delivering outstanding service, McDonalds scripts an interview guide that helps the company predict how an applicants past behaviour is likely to influence future performance. It uses a fact-based decision-making process. The questions look for actual events or situations rather than allowing applicants to give a general or theoretical response. Interviewers look for behavioural evidence in the applicants life history that fits with the requirements of the job. The interviewer rates candidates on their responses and offers jobs to those who earn the highest ratings. McDonalds future managers come from two main sources. More than half of all salaried management positions are taken up by hourly-paid employees who earn promotion. The remainder are predominately graduates. Wherever possible, McDonalds directs applicants towards applying on line at www. mcdonalds. co. uk. People who cannot access the web can call the Recruitment Hotline, or pick up a pre-paid Business Reply Card from a McDonalds restaurant. The selection process includes an initial online psychometric test. This test produces an initial score. The applicant then attends a first stage interview and is offered On Job Experience (OJE). This is a 2-day assessment in a restaurant. Successful completion at OJE will lead to a final.

Comparative Analysis of Marketing for Nikon

Comparative Analysis of Marketing for Nikon 1. Introduction 1.1 Background With the remarkable improvement of peoples living standard, cameras have become necessities, and owing to their affordable price, many own cameras. Undoubtedly, cameras provide an easy way to record every occasion. There are multiple kinds of cameras can be found everywhere. However, different cameras are designed for a variety of areas and specific purposes. For instance, single lens reflex cameras are designed for amateurs. Nikon and Canon are both worldwide well-known camera producers, whose products are functional, well-designed, and widely used. (Canon, 2010 e) (Nikon, 2010 f) Nikon with its slogan at the heart of the image, is well-known not only for its advanced technology, but for its trustable quality (Nikon, 2010 a). On the other hand, Canon is a celebrated camera producer and now is a global corporation. Its purpose is to be used all over the world (Canon, 2010 a). 1.2 Theory 1.2.1 Market mix Marketing mix, which is described as the 4Ps as well, is the combination of product, promotion, place and price. Related to segmentation, the marketing strategies are usually used on customers in market, with an aim to satisfy their needs and wants, therefore generating profit (Hall D. et al, 2008:75). 1.2.2 Segmentation Market Segmentation is the division of customers according to their individualities. By market segmenting, companies focus on assured groups of consumers and use particular marketing strategies (Hall D. et al, 2008:66). 1.3 Aims The goals of this report are to analyze how the same grade cameras Nikon D90 and Canon 50D make up their marketing mix (product, promotion, place and price) for the products to obtain good sales in China. In addition, the report will illustrate the targeted segments of Canon 50D and Nikon D90. 2. Findings regarding Nikon D90 and Canon 50D 2.1 Product Gillespie (2007:29) mentions that a product can be identified on three major levels namely, core, tangibility and augmentation. Fundamentally, utility and design are the most notable factor for Single-lens reflex cameras to attract clients. A further important issue is after-sales service which must be considered as well. 2.1.1 Product of Nikon D90 Nikon D90 requires a CMOS with 12.3 million effective pixels and the selling point of D90 is its recording function. Its weight is merely 622g, as its body is made of quality plastic. This design makes it feel tout and appressed, it is therefore easier to hold (Dprview, 2010 a). Furthermore, although most companies provide after-sales service, it always takes a long time for repair. Nikon (2010 b) states that, they understand the importance of the products to customers. Therefore, they have been taking great efforts to accelerate after-sales service. 2.1.2 Product of Canon 50D From the other side, Canon 50D is also a successful Single-lens reflex camera. Its selling point is 15.1 million effective pixels. The weight of 50D is 822g since it is made of iron (Dprview, 2010 b). In order to provide immediate and trustworthy supports, Canon gives out the description of 50D and its instruction in the Chinese market. The company emphasizes that After-sales service that ensures safe use of products over a long term is vital to maintaining customers trust in the Canon brand (Canon, 2010 b). 2.1.3 The Comparison of D90 and 50D products Both Nikon D90 and Canon 50D has their own selling point, as mentioned above, Nikon D90 has its advanced recording function, similarly, Canon improves 50D pixels to be 15.1 million, which is also an enhanced technology. Moreover, both companies realize the increasing importance of after-sales service and have been working to improve it to satisfy their customers. 2.2 Promotions 2.2.1 Promotion of Canon 50D Canon promotes 50D chiefly by exhibitions and fairs. By attending multitude of exhibitions, it shows its environmentally conscious products and environmental endeavors to the public. Taking advantage of the exhibitions, Canon attempts to illustrate detailed actions of Canon Environmental Vision (Canon, 2010 c). 2.2.2 Promotion of Nikon D90 Nikon promotes primarily in two ways. One of them is through clubs. Nikon founds many clubs with a significant number of consumers all over the world. It provides several broadband networks and a terrific computer for professional support. Nikon is trying hard to demonstrate the environment-friendly of its products and build a strong relationship with the public (Nikon, 2010 c). Another promotion is discount. Nikon announced that customers, who bought D90 during the period from March 1 to May 31, could receive 1200 RMB back. This is an effective way to encourage people to purchase their products (Nikon, 2010 d). 2.2.3 The comparison of Nikon D90 and Canon 50D Nikon and Canon have a variety of promotions of their products, whereas, they are different from each other. However, there is no denying that, both of them do very well on promotion. 2.3 Place 2.3.1 Place of Nikon D90 The primary distribution of Nikon D90 is retail stores. Nikon authorizes a significant number of traders, including retailers and wholesalers, providing convenience for people to purchase their products (Nikon, 2010e). Wholesalers assist in directly distributing products to retailers and customers. It is difficult to distribute well without wholesalers help, for Nikon is a gigantic corporation. 2.3.2 Place of Canon 50D Canon 50D is sold mainly in retail stores. It is available in a large number of Canon stores around the world. Another way to purchase a Canon 50D is from a direct online store. Customers can review its details and price on the website and make an order easily (Canon, 2010 d). 2.3.3 The Comparison of Nikon D90 and Canon50D places Due to convenience and efficiency, retail stores become popular and common regularly. Consequently, both companies primarily focus on retail distribution. However, Canon provides online stores as well to provide reliable products. 2.4 Price The price of Canon 50D is set around 5580 RMB in Chinese market (Zhongguangchun, 2010 a). On the other hand, the price of Nikon D90 is 6200 RMB (Zhongguangchun, 2010 b). The chart is drawn according to the questionnaire investigation on public SLR amateurs in Guangzhou 2010. It shows different price ranges that people are willing to pay for a single-lens reflex camera. The chart demonstrates that forty-eight percentages are willing to pay for Single-lens reflex camera less than 5000 Yuan. The prices of D90 and 50D are approximately 6000 RMB that is higher than most people anticipated, merely thirty-two percentages of people are willing to pay for a camera at this price. However, there are still many amateurs accept higher price. 2.4.1 The Comparison of Nikon D90 and Canon50D prices The competition of camera marketing is severe. The price of their products is always approximately the same, for both of them keep an eye on each other. However Nikon 90D is a little more expensive, it is hard to clarify that which one is better since both of them have their different selling points and strengths. Therefore, the choice between them depends on what buyers need. 2.5 Segmentations Fundamentally, both Nikon D90 and Canon 50D target amateurs as their primary customers. The people who love photography but are not professionals are the most potential group. A significant feature of these users is that, they take appearance and accessories as the most considerable factors since these are seen as reflection of their identity Another segmenting is gender. There is a contrast between Nikon D90 and Canon 50D. The goal of Nikon D90 is to satisfy female, for which its body is made of quality plastic to reduce its weight. Conversely, Canon 50D is more likely to meet males needs, for which its weight is not necessary to be considered. 3. Conclusion 3.1 Summary To sum up, marketing mix plays a significant role in business and it associates with the market segmenting closely. To obtain a good market share, a company should have a strong and suitable marketing mix to satisfy consumers wants and needs. It has been demonstrated by the findings above, that both market segmentation and marketing mix are essential to business. From these comparisons we can draw the following conclusion that, there are plenty of commons between Nikon D90 and Canon 50D, such as their target customers, however, they are different in some other aspects, such as their promotion. However, both of them gain satisfying market shares. 3.2 Recommendations 3.2.1 For Nikon Although Nikon D90 is sold well in Chinese marketing, the distribution of the D90 could be improved to make it more perfect. As there are lots of fake products in the market of China, Nikon is strongly recommended to open an online shop to avoid this phenomenon 3.2.2 For canon Although 50D has obtained good sales for Canon, it is still necessary to ameliorate the marketing mix. Because the price of 50D is slightly higher than people expected, if discount is offered, Canon 50D could be sold better in China.

Art Exhibit on Brown vs. Board of Education :: Art Race Segregation

Recreating the Elements Surrounding Brown vs. Board of Education Usually when I imagine an art exhibit I think of giant portraits of historic figures or arrangements of simple geometric shapes, and I am unable to comprehend how their worth exceeds the value of the materials put into them. These exhibits are usually organized to give an impression of the appropriate artist or time period, but the exhibit commemorating the Brown vs. Board of Education decision creates a model of the concepts and ideas surrounding its issues. The very first thing I noticed when visiting this exhibit was the wallpaper surrounding the entryway. This wallpaper consists of black and white portraits of people’s faces surrounded by and overlapped with bright neon stripes. These stripes are illuminated by black lights aimed from the ceilings and make it difficult to tell the race of the people featured. Although it accomplishes this goal quite well, at first glance I really only noticed how it detracts from the exhibit’s overall appearance. The exhibit and the area outside of it have a somewhat calm modern appearance with track lighting and wood floors so the neon wallpaper does not go well with its surroundings whatsoever which is something definitely not expected in an art museum. The main goal of the exhibit is to make race seem irrelevant and indistinguishable. The first example of this I noticed is obviously the wallpaper outside, which seems quite random and bizarre until the rest o f the exhibit is seen. Once inside the exhibit, I immediately figured out the wallpaper’s purpose as dealing with race issues just like the majority of the works in the exhibit. In the middle of the room, there is a large couch aimed towards a projection screen which shows two sets of home movies side by side of a white and black family. These movies feature scenarios such as birthdays, Christmas, and vacations and other scenarios that I could relate to, which are almost identical in each version. By showing the similarities in the private lives of white and black families, this part of the exhibit demonstrates that racial differences do not make people unlike one another.

Case study sap establishing a research center over china Essay

Recommendations Content Competitors SAP overview Benchmarks Products and Services China’s software industry Porter‘s â€Å"diamond modelâ€Å" explains how firms can gain competitive advantage on international markets and thus become exporters of their goods and services Demand Conditions Government policies 1972 1978 SAP Founded from IBM employees in Germany SAP turns 10 providing service to 250 companies in Germany, Austria, and Switzerland 1982 Opens international subsidiaries in Denmark, Sweden, Italy, and the US Customer milestone: Dow Chemicals becomes SAP’s 1,000th customer SAP International Expansion into Switzerland 1984 1988 1989 SAP (International) AG in Switzerland controls 12 international subsidiaries in Canada, Singapore, Australia, and other countries. 33% of its revenue is spent for R&D SAP is named â€Å"Company of the Year† Marketing in the Chinese market with presentations in Beijing, Shanghai, and Tianjin. The IBM corporation, a longstanding SAP partner, is now using SAP R/3 to manage its global business processes. New York Stock Exchange (NYSE) in Q3 World’s leading provider of e-business software solutions Third-largest independent software vendor on the planet Company supports its customers with special programs designed to help them emerge from the 2009 economic crisis. Cutbacks, SAP is able to improve its operating margin despite the difficult circumstances. Double-digit growth shows that more and more customers are turning to SAP’s software innovations. FUTURE INVESTMENTS SAP announces its plans for growth in emerging market economies such as Brazil, India, Russia, and especially China= EUR 2 Billion World leader in enterprise applications in terms of software and software-related service revenue World’s third largest independent software manufacturer A 40-year history of innovation and growth. More than 183,000 customers in 130+ countries. More than 55,765 employees in 130+ countries. Annual revenue (IFRS) of â‚ ¬ 14,23 billion = $18,66 billion US dollars (2011) 1994 1998 2000 2003 Early History 1979 Goes public SAP AG Fast Track SAP in Shanghai ninth opening of a development location 2005 2007 2010 2011 The SAP HANA platform, enabling them to analyze data in seconds SAP announces its EUR 2.5 billion acquisition of SuccessFactors, the leading provider of cloud applications. SAP’s Financial The SAP R/3 system is released for Windows Workforce = 24,000 employees in over 50 countries Revenues â‚ ¬6.3 billion 23% increase SAP decision to construct SAP Labs Shanghai Pudong Software Park. 2006 Along with SAP Germany, SAP Austria, SAP Chile, SAP Andina y del Caribe, SAP Mexico, and SAP Region Sur win SAP Labs India receives the distinction â€Å"Recruiting and Staffing Best in Class† Software revenue of EUR 1.5 billion best quarter in SAP’s history. SAP branches out to clients in Austria and France Wave of the Future Opens subsidiaries China South Africa, Malaysia, Japan, the Czech Republic, Russia, and Mexico 1992 1996 Strategy, Structure, and Rivalry Related & Supporting Industries Factor Endowments SAP offered competitive salary, participation in local high-potential programs, foreign visits, the opportunity to work with global counterparts, and for long-term senior staff, a subsidized car policy. SAP set up programs to build relationships with China’s top 10 universities in computer science. Staff traveled to local universities to develop and maintain contact with their professors. SAP Human Resources set up a number of programs to help promote PhD internships at SAP Research. Stanford University three-month summer internship positions an incentive for top Chinese interns Finding talent difficult = 1% of master and PHD graduates with same qualifications as in US or Europe Difficult recruiting managers from abroad to China Compensation Wars for local talent Expatriates recruited also very expensive Difficult to retain staff due to high opportunities =problem for project that require 3-7 years Annual raises were common up to 15% or more Top graduates expected a high level of personal engagement Recruiting Challenges Solutions Key decision making for SAP Labs in China Recommendations Support of long-term investment in technology and R&D Tax incentives Reduced 15% corporate income tax 150% deduction for R&D expenditures if R&D spending has increased by 10% from the prior year Access to cheap land Establishing facilities in China eases market access premise to sell products Government allows easier access to clients Relationship building is very important Political stability supports long-term investments Some Facts 1.5 million employees CAGR: 29% over past three years 20,719 firms in software industry High market potential only 45% of companies had adapted ERP systems Demanding customers due to specifications of Chinese market Rapidly changing and developing market Market of the future: trends can be identified here Strong development of general Chinese economy Limited competition, mostly smaller companies with focus on SMEs SAP is market leader in large enterprise segment Focus of strategy is to deliver high quality software as a standardized solution with constant improvements and innovation SAP‘s structure: Geocentric firm sets the basis for successful operations in China Homogenous company culture Collective decision making „all pulling on one stringâ€Å": interdependent subsidiaries Partners are available, yet underutilized: Huawei became SAP‘s first Chinese partner in July 2012 Supporting industry is not as important as in other industries business outcomes are knowledge based only little up- and downstream activities Infrastructure Capital Resources Knowledge Resources Factor Endowments Physical Resources Human Resources Availability of skilled, hard-working, striving, aspiring workers: appr. 2.4 million graduates Workforce is comparatively cheap: 5000 – 9000 RMB per programmer 20,000 – 30,000 RMB per SAP consultant Competition for skilled university graduates is rough Access to information available, however on a limited basis due to restrictions imposed by the government (such as controlling the internet), Internal knowledge can be built up through exchange with other SAP sites High availability, large inflow of FDI, especially in high technology sector Capital is relatively cheap Different sources of financing available Cheap availability of land and office spaces, especially in software parks Other physical resources do not play a big role Software parks support the exchange of knowledge, lead to innovation, low communication costs Modern internet connections allow for highspeed communication with sites throughout the world Threats Wage levels rise in China companies already start moving to ASEAN countries Loss of IP due to violations and copyright infringements Intercultural problems might become an issue Hofstede: cultural distance between China and Western countries is very high Language barriers Time zone barriers General Threats Unfamiliarity Hazard Incorrect market assessment: Do Chinese firms really want to have standardized software Inadequate knowledge of country’s norms, values, culture, business conduct Lack of embeddedness in local networks (suppliers, customers, governments†¦) Relational Hazards Costs within the organization caused by geographic distance and limited flow of information Discrimination Hazards: Differential treatment of SAP by government, customers, employees Liability of Foreignness Transnationality Index Why Shanghai? Why SAP Labs in China? Why locate in a Software Park? Recruiting Decisions SAP Labs China SAP chose the Integrated R&D Network Approach to manage its worldwide R&D sites successfully R&D networks should follow two principles: Subsidiarity: whatever can be managed by a decentralized unit should not be taken care of in the center Moving centers of gravity: decentralized units take over projects if they are better in doing them than others Create a good working atmosphere Care for employees‘ families Assign interesting & challenging projects Give responsibilities to researchers Conduct intercultural trainings Offer attractive compensation packages Allow researchers to focus on research ïÆ'   – administrative work should be minimized Offer trainings and exchange with other R&D institutions Attract top talented and highly skilled graduates and experienced researchers Maintain tight contacts to local universities Provide support for workers who move to R&D site Choose renowned local researcher with international experiences as a lab leader: â€Å"technological gatekeeper† Include local managers with multicultural experiences to act as cultural mediators Facilitate integration through mentors One of the key success factors is managing humans – hiring and retaining talents accounts largely for the success Experienced managers and experts have to be transferred to new R&D site to share process knowledge, routines and culture which will improve the quality of the work and will make the R&D site an attractive place to work at. Attracting talented employees sets the cornerstone for successful R&D outcomes – contacts to universities are extremely valuable Recruitment Retention By holding turnover rates low, knowledge will be kept in the company and has the potential to multiply Each R&D site is on the same level R&D sites are closely interconnected by means of flexible and varied coordination mechanisms Each R&D site specializes in a particular field of research ïÆ'   development of â€Å"competence centers† Multi-dimensional coordination & information is necessary + Coupling of specialization and synergy effects + Global before local efficiency + Organizational learning across many locations + Exploitation and refining of local strengths – High coordination costs – Complex institutional rules & decision processes Key Characteristics 1 Long-term strategic vision for R&D site should be set Clear assignment of tasks and responsibilities for site Outlook for development ïÆ'   growth plan Quick first successes to strengthen respect and reputation for research work Determine appropriate size of R&D site for each development stage Closeness to business units Cooperation with universities and local research institutes to get fast access to new knowledge and developments Attracting new employees by close ties with universities Getting access to informal networks to gain insight information and knowledge Searching contact to companies to be close to the market/customers Regular visits by top managers should underline importance of new R&D site Promote research outcomes New site should be considered to be equal among other R&D locations Positioning as high-end research organization, which increases motivation and attractiveness for new employees Top management support is crucial to success of R&D site Appropriate resource allocation in terms of money, time, and people needs to be guaranteed Senior management has to be an advocate of new R&D site Incentives for managers should include components based on success of R&D site Besides managing employees, several other key areas including attention for R&D site and sponsorship have to be tackled Top management team commitment, support and involvement Steering committee: representation of relevant parties Led by managers with technical expertise and in-depth organizational knowledge Guidance and monitoring of R&D sites Virtual teams are the key success factor for successful team work Establish processes & infrastructure for efficient communication Allow for visits by granting travel budgets Create a strong corporate culture Encourage taking responsibility, initiative and self-leadership 360-degree feedback Transfer of experts & managers who spread routines, culture and processes Cooperation & exchange between competence centers Know-how and technologies need to be transferred and easily accessible throughout the organization Cross-functional and cross-dimensional communication has to be ensured over different channels, such as Visits, personal meetings, conferences, employee exchanges & trainings ïÆ'   set budget for traveling & exchange Intranet ïÆ'   To prevent the „not-invented-here syndromeâ€Å" Central staff department should support decentralized units Alignment of corporate strategy and R&D strategy Clear allocation of research focus to prevent duplication ïÆ'   competence centers should have a clear focus, should set research agendas Processes & Organization Leadership & Collaboration Strategy To successfully manage the integrated R&D network, SAP has to set the right course Attention for R&D site Strategy Cooperation Sponsorship The measures serve to increase identification, internal transfer and absorptive potentials Location matters Firms need to seek resources (esp. advanced)   

Kraft Case Coffee Pod Essay

Competition: Market Share of Competition This chart of the market share shows that Kraft Foods was the world leader in coffee sales with 15% of the global market. In Canada Kraft’s/Nabob and Maxwell had a combined share of 35%, where Nestle had 19%, Private labels accounted for 25%, and smaller companies summed 21%. With grocery markets carrying a selection of coffee brands and flavors along with major retailers such as Starbucks and Tim Horton’s selling their coffee beans in grocery outlets, competition in the Canadian coffee market remains very aggressive. There are four major coffee pod competitors in Canada and they are One-to-one, Home Cafà ©, Senseo, and Bunn My Cafà ©. One-to-one One-to-one brews coffee pods in two different sizes and has a bar quality. This machine has advantage that it can also change its spout in order to make iced tea or regular tea. They also use the biggest coffee pods at 9.7 grams vs. the other 7 gram pods used in regular machines. One-to-one also has three different varieties to choose from; You can purchase a 16 pack of pods for $4.99. These coffee pod machines are available at the Bay, Canadian Tire, Zellers, and Home Outfitters. Home Cafà © Home Cafà © has pressure brewing coffee pods while getting the full flavor of the bean. This machine has a removable platform to avoid spilling and can brew three different cup sizes. This type of coffee pod has 4 different flavors to choose from and a 16 pack of single coffee pods cost $4.99. Senseo Senseo has a specialized machine that creates a rich froth on each coffee brewed. Each blend is brewed in 30 seconds and has an automatic shutoff after one hour of no use. Senseo uses premium beans and offers four flavors that come in packages of 18 for $4.99. Bunn My Cafà © Bunn My Cafà © use special spray head and delivers maximum flavor in each cup. This machine can also brew a cup in 30 seconds and has 9 brewing settings to change the strength of the coffee. Out of all the machines listed above Bunn My cafà © machines sell in retail for $150 per machine, the highest price out of the four. The cheapest machine is the One-To-One selling in retail from $60 – $75. The best deal for retail selling price of pods is Senseo at $4.99 per 18 packs of pods Social/Cultural Canada compering to other countries work with faster technology and faster workforce. Before Canadians, coffee drinkers were taking them longer to get their coffee. Today the Canadian coffee drinker can get their coffee in one minute. These advanced technologies reflect to overall Canadian technology and the fast-paced environment that Canadians live in. Technology Even though coffee pods may cost a little bit more per cup of coffee, it has its benefits. Whit use of the prepackaging for the single serving coffee the SSP machines can deliver coffee in less than 1 min. The SSP machine measure the water tank or the amount of ground coffee for your cup, just place pod and press a button. You no longer have to throw away the nasty wet filter with used coffee you just have to recycle the little plastic pod. Pods also do not use an actual coffee pot, so you do not need to clean the pot of coffee every day. This is perfect for people that usually make only one coffee, instead of making a batch, only a single cup is processed. Different kinds are also available in terms of taste. Environment Kraft has taken some significant actions to keep the environment safe and clean. One aspect relating to environmental factors is that, the SSP machines are much easier to clean than the other pods on the market. It  allows you to have cluttered ground coffee that is unable to be used, no leftover coffee to pour away and no pot to clean. When finished, users would simply dispose of the pod in the garbage or compost bins, whereas regular disposable coffee cups and filters must be thrown away in the garbage. Micro Environment The 4 P’s Price $0.50 per cup Product Single-Serve Coffee Pods (SSP) Promotion – Consumer shows, demo program booth, television sponsorship campaign, giveaways, print ad buy one get one free coupons Place – Consumer shows and big retail outlets across Canada. Three different merchandising tools: Shelf-strips with coupon AdPad that holds 12 bags and coupon holder, On-Shelf Racking that holds 14 bags, Branded Off-Shelf Bins that holds 48 bags. Mission Statement: â€Å"Helping people around the world to eat and live better.† Kraft Foods Inc., Consolidated Income Statement USD $ in millions Marketing Objectives Herzog’s goal was to obtain 45% market share at the end of 2006 He also expected 6% from a 12.5 million household in 2004 and 8% in 2006. For advertising, Kraft wants to use TV sponsorship using all television programs for 3.5 launching. Production for a 30-second English-language contest spot would cost $10000; airtime to run English language spot for one week would cost $15000, giveaways would cost $5400. Promotional execution would cost $5000. Herzog also wanted to use direct marketing through an email campaign. This is where customers would be sent an email inviting them to visit a website and register to win a fee year’s supply of coffee pods. Merchandising objectives for Kraft’s coffee pods includes shelf-strips with coupon AdPad, on-shelf racking, as well as branded off-shelf bins. The cost for the total campaign is $961400 and there would be $38600 left from the $1000000 budget. Proposed Marketing Strategy Price: To create better value for our customers we decided that price of $4.99 for 16 pods is perfect. Our competitors have the same price but we have better value. This price of $4.99 will target Melitta in direct competition since they offer the same value. Maybe a slight increase (18 pods instead of 16 pods). This will ensure that Kraft would win in the competition. The wholesale price for the coffee pods should be $49.99 for 200 coffee pods. And for market share, we recommend Mr. Herzog to start at 20% with an increase of 5% per year that will lead him to those desired 35%; 20% is very possible for Kraft and its very profitable Product: Kraft’s branding Our Branding strategy focuses on the packaging. The branding strategy for Kraft’s Maxwell House and Nabob Brand should reflect the consistent branding strategy already being implemented by the company. However, Kraft should use upscale packaging and back up the upscale high quality product that they have. An example of an upscale packaging concept by current market entrant is Melitta. The reason for my branding strategy focus on the packaging is due to the principle of first impression and mental association that a potential consumer will have especially Kraft’s target market. The target market for single serving pods is high-income individuals and families ($91,000) and well-educated individuals. Place: Most Canadians have their cup of coffee at home or at the nearest available store. Kraft should make coffee so good it enhances the time we spend with friends and family while enjoying a cup of it. A good way to go about it would be dividing the Country in regions and market the product targeted right at their consumer profiles. Furthermore delivery straight to retail stores would make the supply chain shorter hence costs will be less. Even better would be to encourage most buyers to buy it on the Website, with free delivery or a more effective promotion tactic. If the Consumer buys the product straight from the manufacturer the dividend will scale up rather then selling them in bulk to wholesalers and retailers. Promotion: Promotion is the most important element of the proposed marketing strategy; all medium must be evaluated then used to acquire as many consumers as possible. One of the things that can be used is print advertising; billboards, magazines, newspapers etc. Another option is also TV sponsorship, using almost all television programs for 3.5 months launching. Direct Marketing can also be suggested for example email invite consumers to visit the Website then put an offer like click to win a free supply of coffee pods for a year. Merchandising has its own promotional options too like on shelf racking, shelf-strips with coupon AdPad or branded off shelf bins. References Stephanie Larkin (2007) Current Trends Of Coffee Consumption. Retrieved from: http://www.streetdirectory.com/food_editorials/beverages/coffee/current_trends_of_coffee_consumption.html Ben Berry (Oct.2011) Coffee and Tea Industry Trends from the Canadian Coffee and Tea Show. Retrieved from: http://www.ats-sea.agr.gc.ca/eve/6060-eng.htm NPD Group(July 2012)More Canadians opting to brew their favourite drinks at home Retrieved from: https://www.npdgroup.ca/wps/portal/npd/ca/news/prca_120720/ Stock Analysis on net(2012)Kraft Foods Inc. (KFT) | Income Statement. Retrieved from: http://www.stock-analysis-on.net/NYSE/Company/Kraft-Foods-Inc/Financial-Statement/Income-Statement Dolcera Public (August 2009)Premium Coffee Market Segmentation. Retrieved from: http://www.dolcera.com/wiki/index.php?title=Premium_Coffee_Consumers_Market_Segmentation